LIFE: Force of the Future aims to solve the criticality due to the static nature of impact assessments based on historical series and which prevent corrective actions on products and processes, and to facilitate the collection of data for calculation, through the pursuit of the following objectives:

• Integrate all three pillars of sustainability (environment, economy and society) into the company's business model.

• Transforming impact assessments from static actions on final results (looking back, based on time series) into a dynamic analysis carried out moment by moment (looking forward) based on current data.

• Add sustainability parameters to the company quality system to create products with a lower environmental, social and economic impact.

• Validate the model through the design and production of a new collection of ceramic tiles with a high level of sustainability.

• Transfer the results of the technological innovation developed in the project to the European ceramic industry and, more generally, to the building sector.