URJC team prepares LIFE FORTURE presentation for CBIM 2018

On June 14, 2018, the LIFE FORTURE team at Universidad Rey Juan Carlos met in Madrid at the Department of Business Administration, Applied Economics II and Fundamentals of Economic Analysis.

The working meeting was dedicated to the final preparation of the oral presentation to be delivered at the CBIM — Center for Business and Industrial Marketing — International Conference, scheduled in Madrid from June 18 to 20, 2018.

The presentation focused on the development of sustainable business models for ceramic tile manufacturers based on a life cycle approach, one of the key research areas of the LIFE FORTURE project.

This meeting represented an important step in preparing the project’s dissemination activities within an international academic context, connecting the project’s work on sustainability, business model innovation and life cycle assessment with the broader debate on B2B marketing and industrial competitiveness.

The meeting was attended by Fernando E. García Muiña, Sonia Medina Salgado, Rocío González Sánchez, Eva Pelechano Barahona and Thais González Torres.