LIFE FORTURE presented at a trade fair in Lille with Frassinoro

On June 25 and 26, the Gresmalt Group took part, through the Frassinoro brand, in a trade fair held in Lille for one of the most important distributors in the ceramic sector.

The event, dedicated to new ceramic trends and market developments, offered an important opportunity to present LIFE FORTURE directly to customers and commercial stakeholders. Within the Frassinoro stand, a dedicated information panel illustrated the project’s objectives and the main results achieved by the consortium.

The presentation highlighted LIFE FORTURE as an integral part of Gresmalt’s sustainable development strategy, showing how research, digital innovation and eco-design can contribute to a more responsible ceramic industry.

By bringing the project into a commercial and market-oriented context, the event helped connect the technical results of LIFE FORTURE with customers, distributors and professionals involved in the selection and promotion of ceramic products.