LIFE FORTURE presented at CERSAIE 2019

From September 23 to 27, 2019, Gresmalt participated in CERSAIE, the International Exhibition of Ceramics for Architecture and Bathroom Furnishings, together with all its commercial brands.

Held every year in Bologna, CERSAIE is one of the most important international events for the ceramic sector and attracts more than one hundred thousand visitors, including architects, designers, distributors, companies and professionals from the world of surfaces and interior design.

During the fair, information panels dedicated to the LIFE FORTURE project were placed inside the stands of each Gresmalt brand. Commercial teams presented the project to visitors, explaining its objectives, expected results and contribution to more sustainable ceramic manufacturing.

The event offered an important opportunity to disseminate LIFE FORTURE to a broad and qualified audience, connecting the project’s research and industrial innovation activities with the market and with the professionals who help shape the future of ceramic products.

CERSAIE 2019 also confirmed the importance of communicating sustainability not only as a technical topic, but as a value that can be understood and shared along the entire commercial chain.