LIFE FORTURE launched at Coverings 2018 in Atlanta

From May 8 to 11, 2018, Gresmalt participated in Coverings, one of the most important international trade fairs dedicated to ceramics and natural stone in North America.

The 2018 edition was held at the Georgia World Congress Center in Atlanta, Georgia, and brought together producers, customers, distributors, designers and professionals from across the ceramic sector.

Within the exhibition spaces of its Sintesi and Abitare brands, Gresmalt launched the LIFE FORTURE project, presenting its objectives and its vision for a more sustainable ceramic industry.

The event represented one of the first opportunities to introduce the project to an international commercial audience. By presenting LIFE FORTURE at Coverings, Gresmalt began to communicate how sustainability, life cycle assessment and innovation could become strategic elements for the future of ceramic tile manufacturing.

This launch marked an important step in the project’s dissemination activities, connecting the LIFE FORTURE approach with customers and professionals in one of the most relevant markets for ceramic products.